Listen to Marketing and Events expert Liz Menches from EAM International Global Marketing . She joins the Firefly podcast to share insight into planning a marketing and advertising campaign. We have a challenge for you too!
“There is only one thing that makes a dream impossible to achieve .. fear itself” Paolo Coehelo
Biography
- Early career
- Moving to France
- Buying a house – an early pitfall
- The business evolves
- culture shock how important it is to understand the market you are launching into a new area or country
TOP TIPS TO CONNECT WITH CLIENTS MARKETING PR ADVERTISING
- Marketing / PR / Advertising defining them and what they mean and WHY
- Thinking about the process with the end goal in sight.
- Pain point & spend for your Avatar and their mindset
- Niche your product and service .. blue ocean versus red ocean
- How PR and Advertising has changed
- Writing a PR pitch
- Work back from the goal and the pain point .. where does the client want to go and why and work backwards.
- Watching the advertising costs e.g. Facebook and Google Ads
- How marketing and advertising has changed
- Importance of Video – join our challenge and post it in our Facebook group ..https://www.facebook.com/groups/fireflycocoon/
- Kit to buy for Facebook Lives listen to this #bizchix episode http://bizchix.com/285-high-performing-women-live-video-starting-over-and-letting-go-with-luria-petrucci/
- Importance of Blogs
- Looking to launch in a new business in a new geographical area
- Using google alerts and analytics
- marketing study, competitor analysis
- Kate Threadgold massage versus another comparing the competition https://www.facebook.com/KateThreadgoldMassageBienEtre
#marketing #PR #advertising #socialmedia #facebooklive #facebookchallenge
LINKS & MENTIONS IN THIS EPISODE
The 80/20 Principle Robert Koch
Rich Dad Poor Dad
PWN Networking https://pwnnice.net/
Contact Liz Menches EAM INTERNATIONAL
LinkedIn https://www.linkedin.com/in/globalmarketinglizmenches/
Her book: Le Tomcat Diaries ? LINK
Welcome to the Riviera Firefly
Riviera Firefly is your online guide to living on and visiting the French Riviera and the Côte d’Azur. We cover topics such as Education for children and adults, Places to visit, Health and lifestyle, hobbies and leisure and have lots of fun here in the Alpes Maritimes. We also talk to inspiring local entrepreneurs and small businesses about how they started their careers in France, dealing with administration and what brought them here in the first place. Topical issues such as Brexit and what this means to expats will also be covered in 2017. Our online directory and magazine can be found on www.rivierafirefly.com
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Our sponsor KidooLand La Petite Ecole Anglaise –
This podcast was sponsored by KidooLand the Little English School who have just opened inscriptions for the next holidays for 4-16 year olds KidooLand nicknamed “the little English school” by our clients has a year round premises is set up for the little and big people. We run English activities all year round as well as holiday camps in Vallauris Sophia and Valbonne. With the Ados that we get to explore the Cote d’Azur in great depth .. Mougins, Cannes, Biot and more for cultural and really fun outings and this year we add in community awareness projects.
Riviera Firefly is your online guide to living on and visiting the French Riviera and the Côte d’Azur. We cover topics such as Education for children and adults, Places to visit, Health and lifestyle, hobbies and leisure and have lots of fun here in the Alpes Maritimes. We also talk to inspiring local entrepreneurs and small businesses about how they started their careers in France, dealing with administration and what brought them here in the first place. Topical issues such as Brexit and what this means to expats will also be covered in 2017. Our online directory and magazine can be found on www.rivierafirefly.com
#kidooland #adoland #holidays #cotedazur #cotedazurliving #summercamp #english #france #stagevacances #ecole #mougins #valbonne #antibes #biot #vallauris #cannes #expat #movingtofrance
Great insights whether or not you are expanding your business abroad.
Thanks Carmen. Glad it is useful.